I always look at where traffic is coming from, especially from traffic that I purchase. Back in November a client’s site had a huge spike in traffic from junk ad sites. Most of the site ad ads from Yahoo and due to Yahoo’s less than optimal ad software I had to block these sites manually [...]
Read MoreIf you thought Apple was going to go soft on Amazon’s Kindle think again (or Think Different…). Despite the fact that no one will get an iPad till March or April they have already started buying keywords like “Kindle” on Google. (Click For Larger View) I like it but am wishing that the 64GB memory [...]
Read MorePay Per Click Campaigns Pay Per Click advertisers only pay when an advertisement they placed on a Search Engine, Web Site or Blog is clicked to access the advertised content. From a cost perspective doesn’t matter how many impressions you receive since you only pay for clicks. A PPC campaign is effective when properly managed. [...]
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